DOI: The Glitch Mob Bigfoot Viral

While still very young in the grand scheme of things, viral promotion has become the norm in the game we play. Artists and promoters are constantly trying to one-up each other with methods of reaching their target market. Leave it to The Glitch Mob to use an age-old myth to gain new-school audiences.

Reading Twitter today, we came across this intriguing tweet…

Our tip-of-the-hat to these guys who are once again showing us various forms of genius.